An Idea is Born...
When Cathy Levine launched clothing and accessories boutique i-elle in the late 1970s, she was determined to create a business that would last. Nearly forty years later, her legacy lives on in the very location it started: Yountville’s V-Marketplace.
Always dedicated to providing a memorable customer experience, Cathy put her heart and soul into curating a classic yet contemporary item assortment. She personally chose every single piece with her loyal clientele in mind. Women of all ages and origins returned to i-elle year after year knowing that they could always find something they hadn’t known was missing from their closets. With a discerning eye for quality, fit, and timelessness, i-elle distinguished itself among the rest, and Cathy emerged as a proven mainstay of Napa Valley small business.